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Shop Design and Sales Concept for Hawesko, Hamburg

For Hawesko, the Hanseatic wine trading company, a new shop design is being developed that will be adapted to the different subsidiaries in German cities. The whole world of wine is to be presented in a modern form in order to implement brand communication adequately in the corporate architecture too, and also to enhance its business profile. Established at exclusive addresses, value will be placed on material, surfaces and the quality of workmanship. The colour code is generated from the material collage of limestone, wine crates and barrels, glasses and bottles in all shades from beige to green. A modular presentation system provides the necessary flexibility for guiding customers and for the presentation spaces.

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